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  • Writer's pictureRania Al Assaad

The Power of Primer: Why You Need to Add It to Your Makeup Routine

Prepping your face for makeup is like preparing a canvas - it sets the stage for a flawless look. But how can you ensure your makeup stays put and doesn't settle into lines or wrinkles? Enter primer, the essential base makeup product that's taking the beauty industry by storm.

According to Berzin Irani, makeup artist at Beyu Cosmetics in India, primer offers numerous benefits for your skin and makeup application. First and foremost, it acts as a protective layer between your skin and foundation, reducing the chances of breakouts and long-term side effects. It also seals and smooths your skin's surface, creating a flawless canvas for your makeup to glide on effortlessly and appear well-blended.

But that's not all - primer also extends the longevity of your makeup, preventing foundation from looking dull or shiny after a few hours. It even absorbs excess oil and reduces the appearance of pores and pigmentation, giving your skin a filtered, radiant look that no camera can match.

And if you have light marks on your skin, primer doubles as a concealer, while also acting as a highlighter for an overall more luminous complexion.

So if you want to take your makeup game to the next level, make primer your go-to base product. Your flawless face will thank you!

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